Almost nobody wants to be a salesperson. The stereotypical salesperson is pushy and annoying. So it will probably be disappointing when I tell you that If you don’t sell, then your startup will fail. And really this is true for any ambitious person in any profession – even if you work in a big company, …more

Marketing is just a giant math problem Well not completely – I just read that Kylie Jenner’s phone is the entire marketing department for her billion dollar cosmetics company. But that’s not normal. All of the other startups out there can make better investments in marketing by testing and tracking and adjusting along the way. …more

You should only build products your customer wants to buy. So what strategies do the best companies use to make sure they do that consistently? I know that sounds really obvious but startups forget all the time. There’s so much to do you just get turned around. In class we talk a lot about customer …more

Problems have more than one solution When you’re starting your company you’re going to be excited. You’re going to have a vision for what the company will do and what will make it special. You’ll start pitching the idea and becoming more and more invested in that vision. Startup mythology will encourage you to believe …more