Finding Your Venture

Selling to companies is different than selling to consumers Consumers (you and me) have very complex and sometimes irrational buying behavior, but companies are motivated by just two things: 1) Increase revenue, and 2) Cut costs The fact that they have these straightforward goals makes it easier to understand how they make decisions. Unlike consumers, …more

You can start a company. You’re plenty smart and there are enough opportunities out there. The more pressing question is whether you want to do it. Everybody likes the idea of doing a startup, but it’s a lot of hard work. 90% of startups fail, the outcomes are highly variable, it can take longer than you expect, plus …more