Mike McFall appeared as a guest on Everyone Talks to Liz Claman podcast hosted by Liz Claman on an episode entitled, “From Barista to Billion Dollar Success with Michael McFall.” During the 23-minute episode, Mike shares how he went from barista to co-CEO of BIGGBY COFFEE, the struggles BIGGBY has overcome with loans, and how branding and approachability sets BIGGBY apart from other franchises within the industry. Mike continues, speaking about how the pandemic helped him realize just how big BIGGBY can be, with the company signing 85 contracts over the past year. The episode continues with Mike sharing insight into why he has never felt the urge to “give up” during his journey with BIGGBY: “It’s the most glorious game in the world, and I approach it that way. In a game, you’re going to have setbacks, you’re going to have problems, things are going to go wrong. But when you’re committed to the end result of winning the game, you don’t give up, ever. And that’s the game I’m playing, I won’t ever give up.” The episode closes with Mike speaking about his book, Grind, sharing its purpose to provide a “no BS approach to take a business from concept to cashflow.”